Crook & Folly

Crook & Folly is DePaul University’s longest-running collaborative art and literature publication. As senior designer, my role is to curate artwork submissions and completely design the magazine (from cover to folios) while following brand standards. For the 42nd edition, however, the brand standards needed a complete overhaul.

Typography, grid system test prints, perfecting text/paragraph styles, and paper stock selections were all part of an extensive process to rebrand the book. After nine months of work, Edition 42 launched in print June 2022.

The Crook & Folly Standards Manual ensures brand cohesion for future editions, with examples of each kind of page layout, typeface options, and details from folio location to the kerning of copy text.

Next
Next

Heilmann Catalog